CresLane Partners with nData and The Coupon Bureau to Transform Retail with Universal Coupons

San Antonio, TX – July 24, 2024 – CresLane Retail Solutions, a leading provider of advanced point-of-sale (POS) technology, is pleased to announce a strategic partnership with nData and The Coupon Bureau, innovators in digital coupon solutions. This collaboration aims to integrate AI (8112) Universal Coupons into CresLane's POS systems, enhancing operational efficiency and customer satisfaction.

Under this partnership, nData will bring its expertise in digital couponing to CresLane’s advanced POS technology. nData is a leading facilitator in the transition to Universal Coupons. The Coupon Bureau’s Application Identifier*, or AI (8112) Universal Coupons offer serialized, universally redeemable coupons validated in real-time, streamlining the entire coupon process from discovery to redemption. Two-thirds of all shoppers agree that coupons and discounts are more important than ever, and by adopting AI (8112) technology can help centralize and simplify the customer’s access to coupons and savings while also helping boost retail sales. 

Jon Bohrer, CEO of CresLane, expressed his enthusiasm about the partnership: “We are thrilled to partner with nData, a leader in digital coupon innovation. By integrating AI (8112) Universal Coupons with our POS technology we will provide retailers with the tools they need to streamline operations and enhance the customer experience. This partnership underscores our commitment to delivering cutting-edge solutions that drive real value for our clients.”

Samuel Jonas, CEO of nData, also commented on the collaboration: “We are excited to join forces with CresLane. Our expertise in digital couponing, combined with CresLane’s innovative POS solutions, will help retailers engage more effectively with their customers while preventing fraud. This partnership will enable us to redefine the shopping experience, making it more seamless and rewarding for both retailers and consumers.”

CresLane and nData have been working closely with The Coupon Bureau (TCB) to bring Universal Coupons to retailers. CEO of TCB, Brett Watson, says, “CresLane and nData exemplify the forward-thinking and innovation that are transforming the retail industry. CresLane's sophisticated POS technology and nData's pioneering digital coupon solutions together set a new standard for efficiency and customer engagement. We are excited to see how this partnership will enable retailers to provide exceptional promotional experiences to shoppers.”

This partnership leverages CresLane's extensive experience and success in enhancing retail efficiency with advanced POS technology. By incorporating nData’s AI (8112) Universal Coupons program , CresLane aims to further improve promotional options and expedite coupon-clearing processes for retailers.

For more information about CresLane and nData, please visit CresLane.com and nDataservices.com.

About CresLane Retail Solutions

Founded in 1995 in Crestline, California, CresLane Retail Solutions, formerly known as ITRetail Professional, has been at the forefront of revolutionizing store operations through advanced POS technology. Under the visionary leadership of founder Martin Goodwin, CresLane quickly established itself as a pioneer in the retail technology sector, providing seamless integration of various systems supporting retail operations. In 2023, Dura Software acquired ITRetail Professional and rebranded it as CresLane, paying homage to its rich history and dedication to retail excellence. Today, CresLane continues to lead the industry with its state-of-the-art POS solutions, empowering efficient store operations worldwide.

About nData

Founded in 2023, nData empowers retailers and shoppers by facilitating the transition to AI (8112) Universal Coupons, converting over 100 billion paper coupons per year into mobile deals. nData's services offer expanded promotional options, faster clearing and settlement, richer data insights, and enhanced fraud prevention. nData is leading the disruption of the legacy coupon industry, redefining engagement for all stakeholders.

About The Coupon Bureau (TCB).

The Coupon Bureau is a new, commercial non-profit organization, developed with the sponsorship of the JICC (Joint Industry Coupon Council) and the ACP (Association of Coupons & Promotions), for the express purpose of enabling the transition to a new coupon standard and industry-wide work process for both CPG and retailer-funded coupons.   This new coupon standard and work process will benefit all stakeholders in the coupon ecosystem by delivering broader consumer reach and engagement opportunities, greater operational efficiencies, and far less financial risk/counterfeit acceptance.    

Main Contacts:

CresLane Marketing, Megan Green, marketing@creslane.com 

nData Services, Sam Jonas, sjonas@ndataservices.com

The Coupon Bureau (TCB): Kim Sieler, Kim@thecouponbureau.org 

*Application Identifier is a GS1 designation